Lloyd Recruitment Services are pleased to be working with a reputable business in the East Grinstead area who are currently in search of a Digital Product Manager to join their team for a period of 12 months to cover maternity.

Please note: You are required to be in the office 1 to 2 days a week so must be within a commutable distance from East Grinstead. The first 2 weeks will be office based for onboarding and training purposes.

Purpose of job:

Responsible for the ongoing development, optimisation, management, and measurement of the company's digital platforms, ensuring these channels deliver a best-in-class user experience for both customers and prospects resulting in commercial success for the company.

Responsibilities:

Working with the Digital Marketing Manager in governing the company's digital platforms and implementing its digital strategy across all channels including the main website, subsidiary websites, and apps
Responsible for developing, managing, and maintaining the company's digital road map and ensuring it aligns to the overarching business and marketing objectives to commercially benefit the business and enhance the user experience
Responsible for working closely with the Content, SEO, UX team and the wider business to ensure the digital platforms perform as expected and deliver the best possible experience for our members and visitors
Responsible for the continual optimisation of the company's websites through A/B testing, heat mapping and user testing to ensure landing pages perform efficiently and effectively and are in line with digital best practice, brand, and the company's overarching digital strategy
Work collaboratively with agencies, in-house developers, and internal stakeholders to gather requirements to develop and test engaging user experiences and optimise user journeys for our members and visitors
Responsible for managing a portfolio of external marketing agencies to execute best-in-class user journeys and experiences ensuring all activity is delivered on time, to budget and will ultimately deliver ROI
Responsible for managing the digital budget to ensure it is maximised effectively and in accordance with the digital road map and marketing strategy to deliver ROI
Responsible for managing the performance of the digital platforms including website CMS platforms i.e., EPiServer and Umbraco, Google 360 stack, AI platform and any website behaviour analytics tool i.e., Hotjar and using this data to drive change to deliver a commercial benefit to the company
Responsible for providing technical, creative front-end solutions to meet the needs of marketing initiatives to support business objectives
Responsible for implementing tracking and reporting of marketing campaigns, based on attributes such as channel and audience segments, to provide visibility and to enable ongoing optimisation
Responsible for communicating product improvements, insights, and recommendations to all relevant internal and external stakeholders
Responsible for providing project management and delivery of technical website and app enhancements from planning through to deployment, tracking workflow to ensure projects are delivered on time and in budget across multiple development sprints. Working closely with the .NET and testing team to offer marketing direction and insight to help prioritisation and planning
The go to person regarding digital-related support enquiries with the aim of creating solutions aimed at developing and enhancing digital processes for internal teams. Be an ambassador for digital and champion digital to the wider business
Responsible for ensuring the digital platforms adhere to any relevant legal and regulatory framework and GDPR legislation

Essential Skills & Experience Required:

Excellent understanding of UX and online user behaviour
Experience in delivering web/app projects
Excellent understanding of Google Analytics
Experience using A/B testing and user behaviour measurement tools
Experience of website cookie management an advantage
Experience working with EPiServer CMS and Umbraco is an advantage
Passionate about digital best practices, trends, and developments
Able to participate and contribute as a team player
This is a standalone role so applicants must be confidence working on their own initiative
Confidently communicate across departments and teams, and work collaboratively with team members and stakeholders
Ability to manage multiple projects, prioritise tasks and manage time effectively to ensure all deadlines are met
Confident working in a fast-paced environment

What's in it for you?

Competitive Salary of up to £40,000 depending on experience
25 days holiday plus bank holidays on top!
Opportunity to purchase or sell up to 5 days holiday per year
Company Pension
Life Assurance
Private Health Scheme
Discounted Gym membership
Discount of Company products and merchandise
Childcare and Eye Care Voucher Scheme
Hybrid role – Mixture 1 to 2 days in the office and the rest WFH (flexibility on days)

If this opportunity is not quite what you are looking for, but you know someone who is, then please head to our website and select "looking for work section" to recommend a friend and find out how you could potentially be rewarded for introducing us to someone we are able to successfully place.

NB: Lloyd Recruitment Services would like to thank you for taking the time to apply, however due to the volume of applications received, we are only able to contact shortlisted candidates