Marketing Executive
Permanent @JobPloy Solutions Jobs posted 1 week ago in MarketingJob Detail
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Career Level Manager
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Experience Fresh
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Industry Development
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Qualifications Certificate
Job Description
About us:
Logic 360 Group have a strong presence in the UK, Ireland and South Africa. As we continue to expand, we are seeing a growing requirement and desire for a competent Marketing Executive to propel our Brand, our success and become an integral part of our team, supporting all divisions, whilst maintaining company standards and communications. This role will be based in our Head Office in Colnbrook, Heathrow. We are interested in speaking to individuals who aspire to grow with the Business, having a direct influence on the Brand association and contribute to the success of the Company’s continued growth. Established in 2014, Logic 360 have evolved into many market sectors and are keen to develop these further in all regions. There is a significant opportunity within the business for the successful applicant to grow into a more senior position within Logic 360 Group and the wider Group of Companies as part of the Assured Group. Opportunities are here for the taking for the right people.
Purpose of the Role:
Combines marketing and social media management skills to architect and enhance company social media presence, including interacting with customers, promoting brand-focused interactive and engaging content, and expanding opportunities for revenue. To include keeping social media channels updated, seeking out new social media avenues & campaigns and ways of connecting with audiences.
Responsibilities of the Role:
Online:
* Grow and expand company social media presence into new & emerging social media platforms, plus increases presence on existing platforms including Facebook, LinkedIn, Twitter, and Instagram
* Manage the social media content for the directors.
* Research and monitor activity of company competitors.
* Manage social media communications.
* Use timelines and scheduled content to create a consistent stream of new content for audience interaction while analysing, managing, and altering schedules where necessary to optimise visits.
* Optimize content following search engine optimization (SEO) and pay-per-click (PPC)
* Build mailing list of GDPR compliant contacts to market to
* Design and execute email marketing campaigns
Offline:
* Creating presentations to use internally
* Presentations for client visits
* Generate brochures & marketing literature
* Create and distribute engaging written or graphic content in the form of e-newsletters, web page and blog content, or social media messages
* Create dynamic written, graphic, and video content
* Create content that promotes audience interaction, increases audience presence on company sites, and encourages audience participation
* Analyse and report audience information and demographics, and success of existing social media projects
* Propose new ideas and concepts for social media content
* Collaborate with industry thought leaders and experts on guest articles
* Assist the Directors with ideas and concepts for Divisional tenders, tracking relevant case studies
Team:
Internal communications
Ensure brand consistency in marketing and social media messages by working with various company department members
Work as part of a team to develop large social media campaigns
Success – how is the role measured?
Create social media engagement
Relationships with industry thought leaders and experts
Leads generated – number of candidates applying for vacancies
Website traffic
Qualities required to excel in the role:
Knowledge – what do you need to know?
Marketing best practice
Use of relevant software
Industry market trends
Social media platforms
Skills – what do you need to do well?
Planning
Communication
Personal organisation
Innovation
Design
Decision making
Problem solving
Attitude – what mind set do you need?
Positive
Passionate
Methodical
Inquisitive
Reliable
Team player
Conscientious
Proactive
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